VARUS is Now Available on Apple Business Chat


Dnipro, 26 March, 2020 — today VARUS has announced its availability to customers via Apple Business Chat, a new way for users to communicate directly with businesses using the Messages app on iPhone, iPad, Mac and Apple Watch.

“We are thrilled to offer Apple Business Chat, which gives us a powerful and engaging direct connection with our customers,” said Oleg Spirin, VARUS Chief Data Officer.

“A lot of our customers use iOS, and we always want to exceed their expectations while they experience VARUS shopping. Apple Business Chat makes communicating with VARUS as easy as messaging a friend, so we expect it will quickly become our customers’ preferred customer service channel.”

VARUS customers can use Apple Business Chat to contact a live agent to ask a question, manage VARUS card, get recent promos and locate the nearest store. To start an Apple Business Chat, customers can tap the Messages icon on VARUS website. A conversation with VARUS agents will open instantly in the Messages app, and users can take their time responding when it’s convenient.

Apple Business Chat is available in beta for users and businesses worldwide, and is built into iOS 11.3 and higher. For more information please visit: The project was implemented based on Corezoid Process Engine together with VARUS digital transformation partner – Middleware Inc. (the USA). Corezoid was certified by Apple to work as a Communication Service Provider for Apple Business Chat.

About Middleware

Middleware Inc. (USA) was established in 2014. Middleware company is the owner of proprietary technologies Corezoid Process Engine, Sender Communication Engine, Deepmemo Rules Engine, Share.CreditCard,, Control.Events. Middleware works on digital transformation projects with Clients and Partners worldwide. Middleware offices are located in the USA (California, Redwood) and Ukraine (Dnipro). The major clients are the following: Western Union, METRO Cash&Carry, Avon, Philip Morris, TBC Bank, Jysan bank. Among the key partners, there are: Visa, Rakuten Viber, Mambu. Middleware also has Amazon Web Services (AWS) Financial Services Competency status.


Varus is the national retail chain represented by Omega company in Ukraine. The first supermarket was set up in Dnipro, in 2003. As of March 1, 2020, the chain operates in 92 locations, with a total sales area of 8,557 m². Varus is one of the largest FMCG chains in terms of goods turnover according to the Association of Retailers of Ukraine.

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