You're Paying for Noise

I have been incredibly fortunate to contribute to the development of one of cybernetics' foundational theorems by formulating and proving the theorem on the necessity of noise suppression as it applies to companies.

In 1970, Conant and Ashby proved that every good regulator of a system must be a model of that system.

In a company, the regulator is its management system: management, operating rules, and IT systems. A good regulator enables the company to achieve its goals—and must suppress noise so the company does not waste resources on it.

A company has two types of noise:

• Information noise — unnecessary signals, messages, reports, and documents that get in the way of decision-making.
• Work — people and software perform tasks that do not help achieve the goal. This is where most of a company's resources go.

Unnecessary signals have to be processed and trigger unnecessary tasks. The company pays for all of it.

The conclusion is:

a modern company's IT architecture MUST include an explicit noise suppressor.

Ask your CEO or CTO: "Does our IT system have a noise-suppression module?" The honest answer will be: "No."

Of course, this function exists implicitly; otherwise, companies could not operate. But it is scattered across the entire architecture and does not exist as a single, manageable module.

A company's hierarchy filters information as it travels from the bottom up: some signals are amplified, while others are weakened or discarded altogether. Ideally, only what truly matters reaches the top. But we all understand that in real life, to put it mildly, this is not how it works.

People and software interpret what is happening inside the company differently. That is why, at Corezoid Inc., we propose a simple approach: do not argue with mathematics. Build a digital twin of the company—a single executable model of how it operates, shared by everyone.

P.S.

Right now, companies are using AI to learn how to generate noise faster—and do even more unnecessary work.

A column by Alexander Vityaz, Founder and CEO of Corezoid Inc.