EKTA Insurance launched Google’s Business Messages on Corezoid Bot Platform


29 September 2020, Kyiv. – EKTA insurance company became one of the first insurance companies in Ukraine to launch support for Google’s Business Messages on the Corezoid Bot Platform. The new solution allows users to start chatting with EKTA directly from Google Maps.

For users, this means the ability to contact EKTA company, buy insurance policy, get the list of active policies, register a claim or immediately enter the chat and ask questions to the support service. In order to initiate the dialogue, the user needs to click on the “Messages” icon in Google Maps.

In 2019, Corezoid was certified by Apple as the Messaging Service Provider for Apple Business Chat. Now we offer Google’s Business Messages as well. Also, the Corezoid Bot Platform supports working with Viber, Telegram, Facebook Messenger, WhatsApp for Business, Line, Sender and any other open API platform. Working with instant messengers is a good first step to build a “digital core” of a company based on Corezoid”, – says Max Bondar, Global Partnerships Manager at Middleware.

«We are thrilled to offer Google’s Business Messages service to our customers. It is a powerful and engaging direct connection with our customers. A lot of our customers use Google Maps and we want to exceed their expectations when they experience EKTA. Google’s Business Messages makes communicating with EKTA as easy as messaging a friend, so we expect it will quickly become a feature our customers love», — said Andrii Lototskyi, CIO of EKTA.

The project was implemented on the basis of Corezoid Process Engine technology in cooperation with the US company Middleware, EKTA’s digital transformation partner. From EKTA’s side, the implementation was handled by IT-Director Andrii Lototskyi and his deputy Oleg Popkov.

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