METRO Cash & Carry Ukraine starts issuing digital customer cards instantly in Viber


Kyiv, 25 April, 2018 – following the strategic plan of digital transformation, METRO Cash & Carry Ukraine together with its technology partner Middleware company (USA), continues to offer its customers the best digital services. Shortly after the launch of a new version of the mobile app, METRO presented an opportunity to receive digital customer cards in Viber app.

From now on any potential METRO client can easily receive digital card in 1 click and for free in Viber public account. A new user needs to send his (or her) phone number – and METRO`s Viber-bot will issue a fully capable digital METRO customer card instantly. Such a card can be immediately used in METRO at the checkout, without necessity to undergo any additional procedures. All cashier desks in METRO stores are already equipped with the special scanners able to accept digital cards from customers’ smartphones.

METRO Cash & Carry Ukraine became the first retailer in Ukraine, that started registering clients in messengers. Viber is the most popular messenger in Ukraine with around 20 mln registered users. All these people from now on can easily receive METRO digital card without having to apply for the plastic card in the store.

METRO also set up a perfect personalised communication channel, since Viber allows not only to issue digital cards, but also to send reminders, instant notifications about discounts, promotions etc. METRO leverages Corezoid Process Engine and Deepmemo Rules Engine by Middleware to power cards issuance and communication with clients in Viber.

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We are working hard to offer our customers modern technological solutions for purchasing in METRO. We have implemented new cloud technologies to make our communications with the customers more accessible, convenient and quick: to enable the client to get a card quickly, answer any questions in the real time, receive instant feedback from the client and provide the customers with personalized offers.

Oksana Kulikova, Head of Marketing METRO Cash & Carry Ukraine

According to 4 screens concept developed by Middleware, modern world doesn’t need mobile apps with hundreds of features, that look like “swiss knives”. Service communications, sales, client support can be easily set up using applications with open interfaces (messengers, in particular) that opened their handy APIs.

Oleksandr Vytiaz, Founder and CEO of Middleware

Viber aims to be a universal app allowing our users to do everything they need without having to switch to a different application: not just messaging, but learning about current events, shopping, watching interesting content. Together with our partners, such as METRO Cash & Carry, by using modern intellectual technologies we are making the lives our users easier and more mobile.

Yana Rozhkova, Head of PR of Viber in Ukraine

About Middleware

Middleware was founded in August, 2014 and registered in the USA. Business office is located in Redwood (California), developer office in Dnipro (Ukraine). Middleware has 70 employees. Key customers include Western Union, Avon, METRO, Philip Morris, TBC Bank, Tsesna bank, 1+1, Varus, Avias, Comfy. Main products: Corezoid Process Engine, Sender mobile wallet with messenger, Deepmemo cloud Rules Engine.

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